Nielsen Expands Relationship With GroupM To Provide Digital Audience Measurement Across Asia Pacific
GroupM clients to benefit from demographics, unique audience GRPs by site and placement measures. Global performance management company, Nielsen, announced today that GroupM, the media investment group of WPP, has selected Nielsen as a primary digital audience measurement provider in the Asia Pacific region.
Korean Brands Increasing Popularity Among Hong Kong Consumers With Strong Demand From Millennials
Decade ago, Japanese music, movies and video games were all the rage. Japanese products were widely popular and followed by Hong Kong consumers. As time goes by, this prevailing pop culture has shifted, from Japan to Korea.